Meet MOLO
The new CEO of your home & family. Because nobody wants to waste their time doing (or managing) boring, repetitive tasks which could be automated.
MOLO has been specifically designed (by psychologists & mothers) to solve the mental load and revolutionise the modern family dynamic, through the power of smart tech and AI.
MOLO acts as your personal AI assistant, supported by an army of agents, tasked with supporting the MOTHERLOAD that comes with running a home & family and making life manageable. No task is too difficult for it and, bonus, you won’t hear any complaining. #YOLO
Because We Believe Sharing Is Caring - For Yourself.
Parenting has been declared a public health crisis, and we know that unpaid labour disproportionately falls to women. Research tells us that 81% of mums have experienced burnout, while 65% feel pressure to be the ‘perfect mum,’* all whilst experiencing a rollercoaster of emotions, sleep deprivation and being faced with that never-ending daily to-do list. And let’s face it, becoming the household’s admin assistant, diary coordinator, chef, cleaner and chauffeur (the list goes on) wasn’t on your bingo card, was it?
Our mission is to reverse the mental load with our holistic, community-driven approach, helping parents around the globe get their life back on track.
MOLO frees up your time and boosts brain power, so you can experience a better quality of life.
MOLO (Noun)
AKA the MOTHERLOAD, Mother's Load, Invisible Load, Mental Load: the invisible mental, physical and emotional labour of raising children and running a household. The mental load has a hugely negative impact on parents around the globe, especially working mums - in fact, one in ten left the workplace in 2023 due to difficulties balancing work and childcare.
Fun fact: MOLO means ‘cool’ in Spanish.
“Hey MOLO, I'm at work, can you handle this for me?”
“My brain feels like it’s about to explode - cue MOLO.”
“I have so much on my to-do list but feel awkward asking for help, so I’ll get MOLO involved.”
Similar: Life saviour, Best AI assistant, Task distributor, Parenting tech, Family planner
How it works
Launch Feature: MOLO Lists
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01
MOLO identifies every household task tailored to your family, home & lifestyle, from diary scheduling and batch cooking to weaning preparation and renewing insurances, and acts as a family organiser. Imagine someone doing a full audit of everything that needs doing in your household, without you lifting a finger.
Daily, weekly and monthly lists are automated based on known repeatable household and childcare tasks.
All tasks are set a time and difficulty status.
Tasks are auto-assigned to your support system, who you can invite onto the app.
One-off tasks are identified and included in shared lists.
02
New to parenting? Don't want to waste brain power predicting what you might have to do in 6 months', a year, 2 years' time? MOLO takes care of that for you- all known upcoming tasks in your children’s lives are identified, such as selecting a nursery or school, health visitor check ups and vaccinations, arranged into comprehensive lists with manageable deadlines (goodbye brain fry!)
03
MOLO’s in-app technology customises tailored lists, from creating a holiday packing list to arranging a child’s birthday party. Never waste your brainpower putting a list together again, we've got you covered (without you having to tell Claude, ChatGPT, Perplexity etc. what you're looking for... let's be real, you haven't got time for that).
ANTICIPATE. AUTOMATE. DELEGATE.
MOLO's Story
It’s 2025 and we can talk to our phone, have conversations with robots and get around in driverless cars. But it seems the mental load has been left behind. When we calculated that parents spend around 20 hours per week planning, organising, thinking about and executing tasks, we were having none of it. So we launched MOLO. We’re a team of business-savvy mums who have over 20 years’ experience in building tech products and we’re pretty proud of what we’ve created so far, empowering parents around the world to change how they run their families and live their best lives. Our team have 7 children between them, so if anyone understands the mental load of being a working parent, it’s us.
Coming Soon
MOLO Assist
Your personal AI assistant who can order online groceries, buy birthday cards and scan emails without a nudge.
MOLO Manager
Smart tech designed to efficiently plan your life, from diary management to tracking your child’s shoe size and medical records.